Digital is at the forefront of current changes in businesses... - platform economy, - uberisation, - new financial models, - boom of connected objects, - changing uses across various terminals, - user experience, - impact on training and education, - links between digital and governance. These are all major issues that managers, executives and entrepreneurs are facing nowadays. Each one of them is discussed clearly and precisely throughout the different chapters of this book. Illustrated by practical exercises and examples, this book is intended for students as well as practitioners who are eager to understand the digital challenges their organizations are facing.
|TAILLE DU FICHIER||9.83 MB|
|FICHIER||The New Digital Horizons - What are the digital revolution trends ?.pdf|
Named digital laggards, firms in this quadrant are typically public services and utilities that perceive limited benefits from digital marketing (BP = 4) and show low adoption rates of digital tools (DMU = 2). Most common digital activities involve the use of institutional webpages, chat, and voice-based communication over IP. New horizons: cancer and the genomic revolution